One person chose every product here and signed every dealer agreement behind it.
From the Founder
Why I Started This
Tim Gearing
There was a stretch where I stopped taking care of myself. I could not walk around my own house without being out of breath or dealing with back pain.
Getting back in shape gave me my energy back and a lot more control over how I felt day to day. What stuck with me afterward was that the barrier for most people is not willpower. It is time. Nobody has three free weekends to research a cold plunge.
That is what Motion Theory Labs is for. I do the research and the vetting so you do not have to, whether you are training for a marathon like I am or just want something left in the tank after work.
I am a Marine Corps veteran and I founded Motion Theory Labs here in Owatonna, Minnesota. I chose every product on this site and signed every dealer agreement behind it. If something goes wrong with your order, it comes back to me.
Tim Gearing
Founder, Motion Theory Labs
How We Choose
How We Vet Our Partners
01
A Real Track Record
How long they have built it, what owners say a year in, and whether it is still supported.
02
Quality Over Recognition
A smaller maker with a better product gets in ahead of a household name with an average one.
03
Benefits the Maker Can Back
If a product's main pitch is a health claim its own manufacturer cannot support, we do not carry it.
04
Good Value at Every Budget
Everyone deserves to feel energized, so we carry a way to invest in your health at every price.
Every product on this site cleared all four, and every brand behind it is one we are an authorized dealer for.